Simple Formula

Business and commerce are not concepts that are particularly complex or confusing. In fact, any successful business follows a relatively simple formula:

1. Make a product or provide a service that people want to buy
2. Get people aware of that product or service
3. Sell the product or service for more than it costs you to produce
4. Do it over and over again and scale alongside it

Everything about improving business boils down to "sell more at lower cost." So which side of the business do you find yourself on? Selling more or reducing cost? If you don't know, how can you effectively move the needle for the company?