[Public domain], via Wikimedia Commons |
On a more specific level, your work product is also something you produce. If you are an accountant, perhaps it is good accounting. If you are an attorney, it is fair representation for your clients. If you are in IT, it might be good code to support the operational users. The key to doing a great job is to treat your personal work product as seriously as the company treats its products or services.
Develop your product. Price your product appropriately. Make sure through research that there is demand for your product. Produce at a high quality.
So what do you produce?