Other than its reported first usage in the movie Ocean's 11, I think the first and most frequent time I hear the phrase follows a missed field goal in a football game. The idea that the kicker has one job (to kick the ball between the uprights) that he (or she, perhaps) practices day in and day out and still lacks perfection in execution is pure fodder for the hecklers. But have you ever tried to kick a field goal? It's not particularly easy.
But the truth is that nobody's job is easy. All of us have some degree of skill required to perform the job, and usually, we try to work multiple tasks or multiple jobs at once. If you are an entrepreneur, chances are that you wear or have worn the hat of every single job in your company.
"What if you only had one job? What would that look like?" (Tweet This)
Can you define your role in the context of a single "job" or a single "task?" What is most important to your success? Acquiring customers? Retaining customers? Producing quality product? Helping people? Take a few minutes today and try to define your job. Define it as a singular purpose. Then execute on that purpose. Make it part of your personal brand. Make it what you do and how others recognize you.
And while you're at it, send me a tweet and let me know your job's purpose. I'd love to hear.
Image credit: piper60 via Pixabay